Paris Parade successfully celebrated its 10th anniversary in 10 cities across the country
A gift for everyone in a special and challenging context. Paris Parade took place in 10 different locations across the country, reaching from north to south with a message of joy and hope for children and their families this Christmas.
"Organizing this Paris Parade was a huge and motivating challenge. Our goal was to decentralize the event and celebrate these 10 years of anniversary by bringing this balloon spectacle to different localities in the north, center, and south of our country. It was an experience that fills us as a team with pride and leaves us very happy considering the long journey we have taken, delivering in each of its versions a message of love, joy, and illusion to families," said Fernanda Kluever, Customer and Sustainability Manager at Paris.
This year, the favorite characters of the children's audience took over the 10 places selected by the parade production, represented in giant and colorful balloons of Coné, Chamoy, Perro Chocolo, Shrek, the Power Rockers, Mocha Dick Whale, SpongeBob, Peppa Pig, T-Rex, and Masha and the Bear, among others.
Over four days, Paris Parade was experienced simultaneously and surprisingly. The event was celebrated - on the first day - from the north in Calama, in the center at Cottolengo, and from the south, debuting in Concepción. The children arrived happy to see their animated heroes, while Santa Claus appeared in all three places, filling everyone with joy and surprise.
On the second day of Paris Parade, the event stops were in Toconao, Quinta de Tilcoco, and Tomé (Dichato), where the characters again ignited happiness in all those who could enjoy the spectacle, which included balloons, comparsas, and of course, Santa Claus with his smile and charm.
The message of joy and hope filled the third marathon day of the Christmas milestone. On Saturday, November 27, it was the turn of Antofagasta, Putaendo, and Yumbel, where the characters caused a furor and surprise among those who were in each of the places.
During the first three days, all the locations were surprising to surprise in the public space respecting the permits and sanitary protocols. The fourth day and closing of Paris Parade, on the other hand, was announced by the production to take place at the Sporting Viña del Mar, thus ensuring the control of capacity and taking care of the attendees within the venue.
For the occasion, three performances of Paris Parade were held, allowing thousands of boys and girls -respecting the maximum allowed by the health authority- to enjoy the children's show with joy.
"We are happy, it was a first experience with a different format, 10 places and practically 10 Paris Parade in just 4 days. We took all the measures that were in our hands to make this an unforgettable Paris Parade. We will continue to improve. Leaving Santiago to other cities in the country is undoubtedly a milestone. Paris Parade is held every year. For the people who could not attend the 2021 version, we will continue with this gift for the community," emphasized Claudia Barattini, CEO of Romero & Campbell, the production company in charge of Paris Parade.
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