Cencosud Unveils Its New Corporate Purpose

Santiago, April 1, 2025 – Cencosud marked a milestone in its history by officially unveiling its new corporate purpose: “to serve extraordinarily at every moment.”

This new purpose represents a commitment that inspires Cencosud’s team of over 100,000 collaborators across the region to push boundaries and make a real difference in the lives of million people. It encourages going beyond expectations, anticipating customer needs, and delivering memorable experiences at every touchpoint.

According to the Company, this way of operating is not new—it is deeply rooted in Cencosud’s DNA, shaped from the very beginning by its founder, Mr. Horst Paulmann Kemna, and continues to drive every decision made within the organization.

The new purpose is built upon four strategic pillars that guide Cencosud’s direction:

• Growth and Profitability
• Innovation and Experience
• Retail Ecosystem
• Sustainability

These pillars also enable the Company to keep evolving and raise the global standard in retail, with a people-first focus, ensuring sustainable growth, profitability, and trust every step of the way.

Following the announcement of the new purpose, Cencosud’s CEO, Rodrigo Larraín, stated:

“Today is a special day for the entire Cencosud team. We are proud and excited to present our new corporate purpose: ‘To serve extraordinarily at every moment’, which, for over 60 years, has been the essence of Cencosud. From now on, it will guide everything we do and shape our relationships with all our stakeholders.”

He added:

“Serving extraordinarily at every moment is a hallmark that was born with our founder, Mr. Horst Paulmann Kemna. Now, as our formal purpose, we are confident it will guide the continued growth of this great Company, helping us face both challenges and opportunities—while staying true to the values, spirit, and DNA that our founder instilled.”

With operations in six countries, over 1,000 stores, 36 shopping centers, and a community of more than 100,000 collaborators, Cencosud is a key player in society. As a team, they share a common DNA: a commitment to service and quality, a genuine care for people, a sense of integrity, humility and dedication, a drive for continuous improvement, and an unwavering passion for the customer.