New app "Mi Mall" Cencosud Shopping

Creating more expedited and frictionless visits, avoiding the parking payment line, and at the same time knowing all the stores plus the services, activities, and offers available at the various shopping centers of the company, are some of the features of the new Cencosud Shopping app "Mi Mall". It was created with the aim of migrating to omnichannel and being a useful tool for those who visit their facilities, in a simple and fast way, providing a two-way communication medium between consumers and Cencosud Shopping Centers.

"Mi Mall" Cencosud, which will allow navigation within the shopping centers with a map of the place, also has a digital directory with all the information of the stores and will provide content suggestions, activities, and promotions according to user preferences.

"At a time of full transformation of Retail and the Shopping Center industry, this platform seeks to enrich the experience of our customers and get closer to them to innovate and adapt our value proposition, aware that the Customer Journey is now fully hybrid, with customers who simultaneously live in the physical and digital world. This is a starting point and we hope to export this successful model to our Shopping Center operations in the Region," says Rodrigo Larraín, CEO of Cencosud Shopping.

In addition, one of the highlighted benefits of the app is the automatic opening of barriers at the entrance and exit through the digitization of parking payment, avoiding lines and saving time. For this, there will be two modalities: "Autopass", which allows the user to enroll a card and license plate to enter and exit the mall without the need for a physical ticket, with a payment that is made automatically and sends an electronic receipt. And "Autoscan", which will allow the user to take their physical ticket and at the time of leaving, scan a QR code from their own phone to pay through the app.

The launch of the app comes loaded with benefits for those who sign up, such as accumulation of Cencosud Points, discounts on parking, gastronomy, and exclusive brands, in addition to gift cards, which will be drawn by shopping center, among others. The app is already available for download on both Android and iOS.