This campaign was launched in partnership with the Arturo Lopez Perez Foundation (FALP) for early detection and treatment of breast cancer. In addition, various activities are carried out to raise awareness about the issue.

These initiatives are broken down into the following examples:

• Educational content on each brand's social media platforms;
• Live educational videos on Instagram;
• Training campaign in shopping centers;
• Illumination of the dome of the Costanera Tower;
• Awareness campaign featuring the stories of three women who beat cancer and achieved their goals; and
• Free mammograms for employees, tenants, suppliers, and the community at large.

For more information on initiatives in the Shopping Centers, please check here.